In the world today, when there is a lot of competition, a logo is more than just a symbol of decoration, rather it is the very essence of a business. When properly designed, a logo expresses the company’s values, its goals, and the obligations the company is dedicated to providing to its customers. Regardless of whether one is a new business, or has been in existence for some time, the logo acts as the image of the business, and thus it is important to get it right.
Why Logo Design is Important
It should be noted that your logo is the first thing that any customer will see whenever they come across your business for the first time. Consider it your handshake – it has to be strong, unforgettable, and secure. A logo that is designed by a professional is able to:
- Builds Recognition: Recognizable logos allow the business to rise above the saturation of many similar brands.
- Establishes Trust: It is usually said that first impressions matter, and a logo that is well done portrays the business in a good light.
- Communicates Your Message: It is evident from the logo issues like color selection, font selection, use of type of symbols all have to reflect the overall story of the business brand.
Elements of an Effective Logo
Crafting an effective logo blends art and science
- Simplicity: A simple logo communicates instantly and is easily remembered. For example, the Nike ‘swoosh’ or the Apple ‘bitten apple’ logo which are extremely simple yet elegant logos.
- Relevance: In addition, your logo should represent your business and clientele. For a tech-oriented company, the fonts and colors may look sleek and minimalistic, whereas, a toy company’s branding might be colorful and fun.
- Scalability: The logo should be appealing on a business card as well as on a billboard. A good design works at all scales.
- Memorability: Certain familiar configurations forming a logo help people remember the logo and associate the brand with it.
- Timelessness: Though new fashions may challenge it, a well designed logo will serve a company for many years. Avoid using elements that are too fashionable and will go out of fashion in a few years.
The Design Process
A very powerful logo is created by following these steps:
- Research: Learn about the business, who is the audience, and what business it is competing with.
- Concept Development: This involves drawing out and developing ideas and sketches that are related to the brand.
- Drafting: Making digital versions of the sketches or concepts using design software.
- Feedback: Get drafts in the hands of stakeholders for their input on the work.
- Finalization: Go through the revised designs and check if each one of them meets the requirements specified.
- Delivery: Submit the designs in several extensions (JPEG, PNG, vector etc) for broad usage.
Logo and Brand Identity: A Whole Unit
A logo is considered to be a part of a larger brand identity. Wherever web or package design or social media influence, it has to be synchronized with the logo. All these consistency builds your brand in the minds of consumers.
Conclusion
Spending on professional logo design is about more than just beauty issues; it is a form of investment that can drastically change how a brand is viewed in the market. A well thought out and aesthetically appealing logo is likely to appeal to a target audience segmented in one way or the other while at the same, having them remember the brand.